Effective date: 2026-04-30
Version: 1.0.0
This Policy is part of, and incorporated by reference into, the Contentko Terms of Service and Acceptable Use Policy. It tells you what disclosures you must make when you use Contentko output, and what Contentko itself discloses about its AI use.
1. Why disclosure matters
Multiple regimes increasingly require AI-generated or AI-assisted content to be disclosed:
- U.S. FTC — under FTC Act §5 and the FTC Endorsement Guides (16 CFR Part 255), undisclosed AI-generated endorsements, fake reviews, deceptive AI-generated impersonation, and misleading AI-generated advertising are unfair / deceptive practices.
- EU AI Act (Regulation (EU) 2024/1689) — requires labeling of AI-generated content for synthetic image/audio/video and "deepfakes" (Art. 50).
- TikTok, YouTube, Meta — each requires disclosure of synthetic / AI-altered media, with platform-side labels.
- Google — search-quality and Bulk-Sender rules treat undisclosed AI-bulk content as spam.
The cost of non-disclosure can include: FTC enforcement, EU AI Act fines (up to €35M / 7% of global turnover), platform de-monetization or removal, defamation / right-of-publicity claims.
2. Your disclosure obligations when using Contentko
When you publicly publish content created with Contentko (whether on TikTok, Meta, YouTube, Google, X, your own site, email, ads, or anywhere else), you must:
(a) Mark synthetic media — any image, video, or audio that depicts a real person or event in a way that could mislead a reasonable viewer must carry a clear, conspicuous AI-generated label (e.g. "AI-generated", "Made with AI", "AI-altered").
(b) Use platform-native labels — where the publishing platform offers a built-in AI label (TikTok "AIGC Content", Meta "AI info", YouTube "Altered or synthetic content"), enable it.
(c) Disclose endorsements & affiliations — if the content endorses a product/service in which you (or anyone paying you) have a material connection, disclose it under FTC Endorsement Guides (e.g. "#ad", "Paid partnership").
(d) Do not create deepfakes of real people without their consent — the Acceptable Use Policy expressly bans this; if you nevertheless do, the disclosure obligation does not cure the violation.
(e) Do not use Contentko output to fabricate news, fake quotes, fake statistics, or false attributions — these may be defamation, false-light, or election-interference depending on jurisdiction.
(f) Do not use Contentko output to imitate a public figure, journalist, government official, regulator, or competitor in a way that could deceive reasonable consumers.
(g) Comply with sector-specific rules — health/medical, financial, election, alcohol, gambling, pharmaceutical, and children's-product advertising have additional disclosure rules; AI use does not waive them.
3. What Contentko itself discloses
- We tell you, in the dashboard, when output was generated by AI vs. fetched from your own assets
- We expose to you the underlying model when relevant (Claude Opus / Sonnet / Haiku, GPT-4 family) so you can make informed downstream disclosures
- We display this Policy and the AUP from the "?" / Help icon on every generation screen
- Our Privacy Policy and OAuth Disclosures describe what data is sent to AI providers, retention, and non-training commitments
4. Watermarking and provenance
Where supported by the underlying model, we transmit and where reasonably possible preserve content provenance metadata (C2PA, IPTC AI-generation tags). You must not strip provenance metadata to evade platform labels. Doing so is a material breach.
5. Enforcement
Failure to make required disclosures is a material breach of these Terms. We may, in our sole discretion: warn you, throttle the Service, freeze a campaign, suspend or terminate your account, withhold deliverables, retain unearned fees as liquidated damages, forward your account information and message logs to a regulator / Meta / Google / TikTok / law enforcement, and pursue any other remedy. The compliance indemnity in Section 12 of the Terms of Service applies to all claims arising from your disclosure failures.
6. Updates
We may update this Policy as platforms or regulators issue new disclosure rules. Material changes are announced under Section 16 of the Terms.
7. Contact
Legal Entity
Contentko is a service operated by:
BCAX LLC
30 N Gould St Ste R
Sheridan, WY 82801
United States of America
Employer Identification Number (EIN): 42-2153191
State of formation: Wyoming, USA
This entity is the data controller and contracting party for all users of contentko.com.
Governing Law & Jurisdiction
These terms are governed by the laws of the State of Wyoming, United States, without regard to its conflict-of-laws principles. The exclusive forum for any dispute shall be the state and federal courts located in Sheridan County, Wyoming, except where applicable consumer-protection law of your country of residence grants you a non-waivable right to a local forum.
Contact
Legal & data-protection inquiries: [email protected]
For data-subject-rights requests (access, deletion, portability, objection), use the same email with subject line DSR Request. We respond within 30 days as required under GDPR Article 12 and within 45 days under California CCPA §1798.130.